Brief: relaunch the Missguided brand with a fresh identity and create anticipation for the relaunch day, a socially led campaign emphasising key IT items and fashion pieces that epitomise the new brand direction, aiming to position the brand as a fashion led trendsetter, whilst creating buzz and anticipation to the brands target audience

Output: Engaging visual content strategically crafted to draw in viewers and unveil the new brand identity. These visuals collectively reached an audience of 11.6 million.
All assets directed the audience towards signing up to the email database, giving them access to exclusive details and previews of upcoming visual content. These visuals also formed the cornerstone of a successful TFL campaign, garnering a remarkable reach of 122 million people in just two weeks.