Brief: create and develop a denim campaign, concentrating on the different fits, and details of new season denim, assets will also be featured in Frasers stores as POS for the denim department, so imagery must feel clean and timeless as it will sit alongside other in-store POS, use of assets across the digital platforms to have educational treatments showcasing the denim fits

Output: array of static images to be used across Frasers stores as POS for the Missguided denim department as well as imagery and video to use across all of the brands channels including: ecom // social channels // paid social and more